Look & feel in perfection

Like hardly any other packaging, the aluminium aerosol can convinces with its unique appearance that appeals to all the senses. Look and feel in perfection, with a strong presence at the point of sale and in daily use. Ideal for brands and products and with fantastic possibilities for design and marketing, product developers, creatives and designers. Aluminium’s appearance with its upmarket look adds an exclusive touch and gives the can a premium appeal that other packaging materials cannot offer. Highly advanced printing technologies permit an enormous range of possible designs to be used, including photo-realistic motifs and personalized packaging. Completely unparalleled, though, is the immense variety of shapes that aluminium aerosol cans can offer. Embossed logos and other elements underpin the branding, achieve a high recognition value and – by the way – efficiently prevent counterfeiting, too. Numerous conversion technologies are available to provide a unique appearance, and haptic effects create emotional brand bonding. On top of all this, caps and different spray devices merge form and function and round off the successful brand presence.

Advanced printing techniques open up new opportunities and perspectives for designers and creative people in the design of aluminium aerosol cans. They can now be decorated for a great look and a fascinating haptic experience with even higher quality than ever before thanks to new technologies with up to nine colours for an excellent print image and in a glossy, matt or semi-matt appearance or in other special effects such as a soft-touch finish. A 360° all-round print expands design horizons. Thanks to sophisticated and intelligent technology, logos and lettering can also be easily applied to the round can. Modern colour management ensures precise reproduction of the colour values defined for the brand image. Harmonious, finely graded colour transitions, filigree patterns and graphic elements enable artwork that is rich in nuances right up to the breathtaking photorealistic reproduction of motifs. This is how visualized brand messages and product promises come across perfectly on the aluminium can. And the visible material appearance of the aluminium in combination with only partial colour printing on the can creates a unique look of premium quality that only aluminium aerosol cans can offer.

With their outstanding variety of shapes in the shoulder area and along the can body, aluminium aerosol cans offer an additional unbeatable argument for this powerful form of packaging. Aluminium’s good formability combined with the flexible impact extrusion technology, which is also ideally suited for small production runs, enables aluminium cans to be produced in the widest possible range of sizes, shapes and embossed forms; without significantly reducing production speed during manufacturing by the way. These technical benefits create additional options for achieving product differentiation when product lives and lifestyle cycles are becoming shorter and shorter. In addition to the classic cylindrical can body with a round shoulder, one increasingly encounters waisted or upwardly tapering variants with ogival, ogival-like or flat shoulders. The different shapes can extend over almost the entire body of the can. Enough possibilities for designers to position themselves visually in the market with a distinctive shape and, ideally, to generate an additional advantage for the consumer with an ergonomically oriented packaging. In any case, distinctive shapes stand for unique products with premium appeal and add that truly exclusive appeal.

The embossing technique conveys a unique character on the aluminium aerosol can - as if it has been tailor-made by an exclusive manufacturer - and symbolizes the embodiment of luxury and high value. It might provide the decisive and spontaneous impulse at the point of sale to buy the product. But it definitely is an additional plus factor for strong brand bonding and a high recognition value. Embossing gives the can a very special profile and emphasizes the characteristics of the design and the artwork. Logos and brand names on an embossed surface are additionally highlighted and other important elements of the artwork are strengthened. A wealth of possibilities to make the appearance of product and brand even more memorable. Embossing creates not only an interesting visual effect but also an additional haptic effect on the shelf and in daily use. Another advantage not to be neglected: embossing is an excellent protection against counterfeiting and brand piracy, especially for luxury products in the high-price segment.

In the wide-ranging markets for aluminium aerosol cans, there is an extraordinarily versatile spectrum of different closures, spray heads and refined and intelligent dispensing systems to be discovered. They all ensure an easy and precise application of the can contents and an equally precise dosage of the respective product. This, together with the avoidance of direct contact between the packaging and a possibly contaminated surface, results in the typical high safety level of the aerosol can and its unrivalled standard of hygiene. In addition to all these significant advantages in terms of safety, hygiene, ease of handling and excellent functionality, caps and closures often also provide visual differentiation from competing products. Designed accordingly, they harmoniously round off the overall appearance of the cans, giving them additional value and elegance. Striking colours, extravagant details, unusual shapes and a wealth of other features of the spray heads also create strong eye-catchers that ensure extra attention and a strong presence at the point of sale.